Stories though and why they really need to be part of your marketing. It is that they are somewhat more real. Some are cruder and some are more authentic. They are fast and fun too. Very easy to hold your phone. Quick Photo Shoot a quick video. And a lot has been done, now let's talk about one of all Facebook tools. Facebook Live is none other than Facebook Live. Instagram live youtube live or any other life which is coming in the future is a live streaming platform. Which means you can make live videos from your phone or from your desktop. And can publish them on your personal page or your business page or in it. Any group you are a part of. Or owning it is a very effective way to express your true personality in a real and raw and authentic way. After all, it's live like you can't edit that stuff so it scares people.
But outside Your audience will love that you can go live from your phone. Or you can set up an entire live-streaming studio from your desktop computer. And can go completely bananas. The choice is entirely up to you. Here's though if you can muster up the courage to go live and don't be afraid to start small with your phone and work up from there if you can. Finding the courage to do so is incredibly effective marketing. Tool Ok now let's talk about the Facebook Messenger that Facebook Messenger gives you. The ability to message people directly like text or SMS but directly through the Facebook platform just like you can do with the Live feature.
Some are through your personal page or through your business page. The benefit of using your own business page is that you can add more. A chatbot-like software that can actually do some basic filtering and some initialization. Doing the heavy lifting of conversations to sort and segment and guide people. There's also the ability to send your Instagram message wherever they need to go.
Friends through Facebook Messenger because Facebook owns Instagram. But we'll talk about that later, and by later I mean the good thing about Messenger in just a minute though is not just the accessibility and the ability to send messages to friends and family and clients and customers. Is. And things like that but all the tools and The features and the kind of nifty things it gives you can certainly send you emojis and stickers and gifs but you can send me audio messages as well. Personal favorite video messages The most important thing is to empathize with yourself in your customers or in your client's shoes the way they want to interact with you and your business and many people. Prefer Messenger. Well, it's time to talk about it. Facebook Groups Facebook Groups is an incredibly powerful feature. What Facebook gives you is to build a community of like-minded people around a particular topic or interest or business and are there.
Facebook groups are there for just about anything you can think of. Like literally a lot. There's even a Facebook group pretending to be ants in an ant colony and before you write it off as a weird corner of the internet. This Facebook group of ant impersonators now has nearly 2 million people. When it comes to marketing with Facebook groups, you have three different options. One option is a free Facebook group. The strategy behind creating your own free Facebook group is basically to create a group that you don't charge people to join and you generate leads. Use to create and promote connections. And engaging and building relationships with members of your group's free Facebook groups can work surprisingly well. But they are very good and market and industry-specific. So you want to be careful to make sure. That your business is best served by offering a free Facebook group and getting them to accept it. It takes a lot of time and energy and careful strategy and planning to make sure they work that way. The way you shouldn't toss a free Facebook group is to add a few people and wait.
This is to increase your business. That's why I think of a free Facebook group as more of an intermediary strategy. The next option is a paid Facebook group now through Paid Facebook Group. I don't mean you are paying to create a Facebook group. Not your members or your clients or your customers are paying you and as a benefit, they have access to a group. You can use it as a standalone membership community or you can use it.
Content strategy within your existing products or services as a value is clearly quite different within a paid group than in a free group. Because people have paid to be there, the third option is the Facebook groups of other people, and it's still there. My least favorite strategy in fact I would even say that I genuinely dislike this strategy. Now, this worked a few years ago when Facebook groups were relatively new and not everyone. This person had tried and spammed and really left the way out of this strategy. There is an expression that marketers ruin everything and it is true in a way. because as soon as one works, everyone else does it, and then it stops working well by going to other people's Facebook groups. which provide value bombs. Which are basically just spammy sleazy salesy-type posts and then try to direct people. Messaging you back out of the group was an effective strategy. But now it just looks spammy and lazy and sells and people know what's going on. If someone tells you that a great marketing strategy today is just that. Sign up for everyone's free groups and then leave a ton of valuable comments or helpful posts and then slowly start churning out members for your business.
This is bad advice because it makes you feel like sales. It makes you look lazy and it makes you look needy. Neither of which is good for business. On the other hand, if you are genuinely concerned about the subject matter of the people within the group about the business, by all means, create something valuable content engage and respond be helpful and be useful but don't make. It's your primary marketing tool as a way to grow your business, allowing any business promotion or networking or the relationships that come from it to be a good secondary byproduct. Well, now it's time to talk about Facebook ads. Facebook Ads are probably one of my favorite parts and favorite tools. Facebook allows you to promote your business and it's one that I've been using for the past decade. But it wasn't until around 2013 when retargeting ads really came out that things really worked anyway. Facebook ads are still one of the most cost-effective forms of advertising to date. Strategic marketing uses available to you. But what makes Facebook Ads special? It's not just the fact that they're giving you access to Facebook's massive audience database. But also targeting and placements and creativity.
That you have to create high-converting ads. Facebook ads are great and you should consider them as part of your marketing strategy. However, like all advertising, it is not a magic bullet. Rather, Facebook advertises ads in it. The case is an accelerator means if your business is good. And a good presentation Clear messaging An ideal target market that's really clearly defined Well-done Facebook ads are going to enable you to boost your business and increase results on the other hand. If you have a questionable product or service or an unproven offer that just isn't converting well with Facebook ads.
It fails fast which is why the key or secret if you want to generate high conversion Facebook ads, is always to come back to the basics. Always come back to strategy first you need to clearly identify who it is. That you are trying to reach their demographic details. Like their age and their gender and their income and their occupation their geographical details like in which city or state or province or country they live and the most important thing is this. What are their psychological details when it comes to Facebook? Like their values and their attitudes and their lifestyle Do the other pages. They like what their other interests are and what other groups they are a part of. Then you need to dive deeper and try to figure out your market's biggest pains and worries and fears and frustrations.
So you can develop an effective advertising message. Ad copy that speaks directly to these pain points. Only then do you have to decide where you want to show your Facebook ad and how you want to show it? That it's kind of complicated stuff but learning it and getting it right is a complete game changer for your business alright now let's move on to some of the lesser lesser-known facebook marketing tools which while aren't necessarily huge right now they could be in the future so they're worth learning about paying attention to the first of which is Facebook watch is a feature that you may or may not have even heard of Facebook watch is kind of like facebook's version of youtube but without the cool search features and only available to some people but it's also kind of like NetFlix cause it has its own original shows but it's also still on Facebook so it's kind of like Facebook basically facebook watch is still kind of hard to categorize regardless it's worth paying attention to because anything facebook does is worth paying attention to after all it's hard to say when they're going to open up access to more creators and what kind of reach and what kind of exposure they're going to permit other businesses to have but at least for now unless you're a massive business with a multi-million dollar marketing budget it's probably best just to be aware of it but then leave it alone next up facebook portal is facebook's a version of a smart video conference device essentially lets you live video chat with your facebook friends does have some other cool features though like letting you listen to music or check your front door or look through your photos from a business perspective however it's tough to say how or when this will be fully incorporated that said it does let you do video calls from messenger or whatsapp.
So you could use it to connect with your clients or your customers and you can use the portal's camera to go live so if you want to do a Facebook live you've got that option what's cool though and what's more interesting is the Facebook portal's use of ar or augmented reality which gives you some pretty cool and pretty interesting features which right now are available on the portal but may soon be incorporated into\ other Facebook products speaking of ar augmented reality. let's take a look at VR virtual reality and facebooks move into that world with oculus Facebook acquired oculus which produces virtual reality headsets back in 2014 for 2.3 billion dollars so clearly they believe in the future of virtual reality that said we're still a long way away from virtual reality vr becoming a part of our everyday lives I mean just think about how many people you know that spend at least an hour a day using virtual reality technology i'm willing to bet not many maybe not maybe one but that doesn't mean that it's not going to become a more dominant and more relevant technology in the future so again it's worth knowing about and paying attention to for now though unless you've got that multi-million dollar marketing budget again probably worth paying attention to and being aware of but putting it on the back burner alright so up to this point we've covered the big ones the products and services that facebook has to offer that you can use to craft the perfect facebook marketing strategy but we're not quite done yet because there's still a couple more platforms you need to be aware of if you truly want to dominate the facebook platform and here's the deal we've covered a lot so far but facebook has over 40 different productsand services crazy eh but i really want to make this clear you do not and should not use them all rather you want to be careful and strategic and highly selective about the tools about the products about the services that best align with you your business your customers and your goal use the best ignore the rest sounds like a tagline so with that said here's a couple more facebook services that i really want to draw to the front of your mind to make sure you're paying attention to you're probably already familiar withm them but it's important to understand that they fall under the facebook umbrella the first off is instagram from facebook yes facebook owns instagram meaning if you want to run an instagram ad you need to do it through the facebook ads manager plus many of the algorithm changes we've seen with Facebook well they largely apply to instagram as well.
yes they're different platforms and they have different vibes and styles and aesthetics but a lot of the algorithms and math and logic behind it a lot of it's the same the key though is with over 1 billion users Instagram is an amazing way to reach a slightly younger demographic next up is WhatsApp also from facebook now there's a lot of similarities between Facebook Messenger and WhatsApp like a lot both are owned by Facebook both allow you to chat with friends but the biggest difference is that Facebook messenger is more closely aligned with your Facebook profile whereas WhatsApp is more closely aligned with your phone and the contacts in there alright so now that you've got a good handle on Facebook marketing the next thing you're going to want to do is to check out the video I have linked up right here on instagram marketing so makes sure to check that out now and I'll see you in the next episode the way that I like to think about it is to feed real good and stories in real time meaning that you want to make sure that you've curated and created your absolute best content in your feed so that you're really portraying your best brand image possible putting your best you English (auto-generated) All From your search Social network ads Marketing strategy Conversation Listenable Related From Adam Erhart Recently uploaded. Click here to know more.
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