8 Small Great Business Email Marketing Ideas To Generate Sales:

Small business owners and small business marketers can feel like a lot of marketing strategies are out of reach. Not sure where they fit into your marketing mix or how they might work for your specific marketing goals.

 Fortunately, email marketing is achievable for small businesses and effective in reaching new customers, retaining leads, and closing sales.

 All it takes is the right strategy and a few email marketing ideas to make email marketing a success for your small business.

 8 Small Business Email Marketing Ideas You Can Try it:

Did you know that 80% of marketing professionals say that email marketing drives customer acquisition and retention? Try these eight ideas for generating leads and closing sales with small business email marketing.

1.   Create A Monthly Newsletter.

Email newsletters are the perfect addition to any small business marketing strategy, as they give you a way to constantly get in front of your subscribers with the latest news, events, and spotlights that are important to your business.

 By creating a monthly newsletter, you also provide a way to share relevant tips and tricks with your audience that can help your small business become a thought leader and industry expert.

 Here are some examples:

 Plumbers can share tips on how to protect pipes in the winter.

Veterinarians can share how to prevent pets from overheating in the summer.

Dentists can share tips for protecting your teeth after eating (too much) Halloween candy.

Florists can share the best flowers to send for certain holidays.

A monthly newsletter is an opportunity to be creative, engage your audience and create a regular point of contact that cuts through the noise of digital marketing.

 2. Start a referral program with email marketing.

The power of word-of-mouth marketing cannot be underestimated. Consumers trust referrals from family and friends – so why not harness that power for your business through email marketing?

 Use email marketing to educate your audience about your referral programs and encourage them to spread the word to their networks, helping you grow your business.

3. Reward your email list with subscriber-only discounts.

To grow your subscriber list and reward existing customers, your small business can offer discounts only to subscribers sent through email marketing messages.

 Once a quarter, you can tease your subscriber-only promotion on social media and in your business to encourage your audience and customers to subscribe. This not only gives them access to your exclusive discounts but also grows your list so you can actively engage them throughout the year.

 Be sure to send regular reminders about how and when these discounts can be used so you can stay in front of your customers until they make a purchase.

 4. Send birthday and anniversary emails.

Every year I look forward to the first day of my birthday month to catch up on birthday emails. It's always exciting to see what discounts, offers or well wishes arrive in my inbox from businesses big and small.

Small business owners and small business marketers can feel like a lot of marketing strategies are out of reach. Not sure where they fit into your marketing mix or how they might work for your specific marketing goals.

 Fortunately, email marketing is achievable for small businesses and effective in reaching new customers, retaining leads, and closing sales.

 All it takes is the right strategy and a few email marketing ideas to make email marketing a success for your small business.

 5. Celebrate your company's birthday.

You can also use email marketing to celebrate your small business's "birthday" by offering a special discount, sharing a little story about how your business started, and chatting with a longtime customer or employee.

 This gives customers a chance to celebrate your company – and get a gift for themselves at the same time. We call that a win-win!

 6. Start your Christmas email marketing campaigns early.

Winter holiday shopping seems to start earlier and earlier each year, with many shoppers starting their shopping well before Thanksgiving and Black Friday. That said, if you want to set your small business apart from the rest, you should also start your holiday marketing campaigns a little earlier.

Don't forget to plan ahead for Christmas events, promotions, and sales, and communicate with your customers about what to expect using regular email marketing messages.

7. Use email marketing to humanize your small business brand.

Customers want to do business with brands they trust and believe in. In fact, one report found that while two-thirds of customers said a good reputation would get them to try a company; they wouldn't continue to work with that company if they didn't trust it.

They are looking for a personal connection. Email marketing offers you an easy way to build that connection with your customers and prospects in several different ways.

Here are some examples:

Share your business history: Educate your customers and prospects about how you started your business, what makes you special, and any unique stories that might resonate with your audience.

Share how you support the community: Small businesses are the backbone of our communities and many actively support their local areas. Share how you and/or your staff are involved in your community.

Share employee profiles: Highlight your employees, their stories, and their experiences so customers know who to expect when they work with you.

8. Profile your customers (and share positive reviews!).

Reviews and testimonials are just as important to your business as personal recommendations. In fact, 88% of people trust online reviews as much as recommendations from people they know.

One way you can use this to your advantage is by sharing reviews and customer reviews in your email marketing messages.

Talk to your satisfied customers and find out why they chose your business, what they like most about you and why they would recommend you to others.

You can also take screenshots of your Google or Yelp reviews to include in your email marketing as additional social proof, which basically means it's a sign that others have used your business and think you're great.

Boost your small business with email marketing

Email marketing provides your small business with the perfect opportunity to connect with customers, engage leads, and close sales – all you need is a little creativity, planning, and exemplary email marketing service.